Free Marketing ROI & Funnel Calculator
Enter spend, traffic, leads, SQLs, customers, value, and margin. Get unit economics, stage conversion rates, largest leakage narrative, and scenarios. Calculations free; save/export gated.
Unit economics free · leakage diagnosis included.
What you get
3 points- 01CPL · CAC · ROAS
- 02Funnel leakage diagnosis
- 03Scenario ranges
0–100
Scoring transparency
What this tool can and cannot measure: Transparent arithmetic on the numbers you enter. Not live ad-platform, CRM, or multi-touch attribution data.
On or near stage targets
Stage rates are near your targets on entered assumptions. Optimize the largest remaining gap before scaling spend.
CPL
$25.00
CAC
$833
ROAS
7.20×
Gross profit
$50,400
Largest stage gap vs target
Largest stage gap vs target is Qualified → Customer (actual 15.00% vs target 20.0%, gap 25%). Closing that gap would add about 4 outcomes at the same top-of-funnel volume.
Funnel vs targets
Stage gap at Qualified → Customer
Prioritize conversion work on that stage before more spend.
Scoring transparency
What this tool can and cannot measure: Transparent arithmetic on the numbers you enter (CPL, CAC, ROAS, stage rates). Not live ad-platform, CRM, or multi-touch attribution data.
What next
Fix Qualified → Customer before scaling spend.
Ran ROI Calculator?
Talk to a human next.
Share what you are trying to measure or track. We will help you build a practical next step.
Read the methodologyFree
Opportunity Brief
Bring what you need to measure or track. Get three prioritized observations and a recommended next step no deck.
Request brief02Scoped
Done-with-you engagement
A short project to ship the highest-leverage fix, with clear deliverables.
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More free tools
Run another diagnostic or utility while you decide on next steps.
Browse toolsWhere does the funnel leak money? Transparent math on your inputs.
Enter spend, traffic, leads, SQLs, customers, value, and margin. Get CPL, CAC, ROAS, break-even, stage rates, and the largest leakage narrative free in the browser.
- Full funnel unit economics
- Largest leakage diagnosis
- Scenario ranges after unlock
Why teams use ROI Calculator
More than arithmetic
Highlights the weakest stage with a plain-language lift story.
Break-even clarity
CAC vs contribution margin with transparent assumptions.
No platform login
Your numbers stay in the browser session.
Next step tools
Jump to landing page or growth graders to fix the leak.
How to use ROI Calculator
A short path from input to something you can ship or test.
Enter funnel volumes
Spend, traffic, leads, SQLs, customers.
Add value & margin
First-year value and gross margin %.
Read leakage
See unit economics and weakest stage free.
Unlock scenarios
Email for full markdown export scenarios.
Tips for better roi calculator results
Garbage in, garbage out
Align CRM stage definitions before trusting the model.
First-year value
Enter full LTV only if that is what you mean.
Ready to fix the leaky stage?
Hire LoudScale to diagnose your wider demand system and fix the leaky stage.
Questions
about ROI Calculator
Clear answers on access, quality, and how this free tool fits a real workflow.
Still stuck? Talk to usYes. Core metrics are free. Save/export may require suite unlock.
No. You enter volumes manually for transparency.
Three priorities.
One clear next step.
Within two business days you’ll receive three prioritized observations and a recommended next step.
One written brief. Three priorities. One next step.
Built for SaaS and technology, local and professional services, and ecommerce brands with a proven offer and capacity to grow.