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Sample · arithmetic scenario

ROI calculator sample scenario

Funnel math from your inputs — not industry benchmarks disguised as a quality grade.

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LoudScale · Sample Report
PDF · 8 PAGES
Model · roi-v2-2026-07Inputs validSensitivity · ±20%

B2B SaaS funnel · mid-market

Arithmetic scenario from a single set of funnel inputs

Scenario viability

Grade C
72/100

Visit-to-lead rate is below many B2B paid targets — improve offer / landing before scaling spend. The scenario is honest arithmetic, not a quality grade.

Inputs

Funnel assumptions entered

  • Visits / month
    10,000
  • Visit → lead
    2%
  • Lead → opportunity
    25%
  • Opportunity → close
    20%
  • ACV
    $12,000
  • Gross margin
    70%

Outputs

What the funnel produces

  • Leads
    200
  • Opportunities
    50
  • Customers
    10
  • Revenue
    $120,000
  • Gross profit
    $84,000

Top opportunities

Prioritized next actions

  1. 01

    Visit → lead is below B2B paid target

    2% is at the low end of typical B2B paid traffic. The constraint is upstream of every other stage.

    → Improve landing page offer and CTA before scaling spend

  2. 02

    Lead → opportunity is healthy — protect it

    25% is a reasonable B2B MQL→SQL rate. Don't change sales follow-up when running paid experiments.

    → Hold sales follow-up constant while testing creative

  3. 03

    Add an ACV sensitivity range

    Closing 10 customers at $12k is sensitive to deal size — even a 20% ACV drop shifts profit significantly.

    → Test scenarios at $9k, $12k, and $15k ACV

Limitations

  • Arithmetic only — not industry benchmarks.
  • No attribution model between channels.
  • No seasonality, churn, or payback periods.
  • Stage rates are independent — reality is correlated.

Illustrative scenario · numbers for format only