Illustrative example · not a real customer
Sample growth grade report
Fictional B2B services company. Numbers demonstrate format and scoring language only.
northwind-services.example.com
B2B services · growth goal: qualified leads
Growth readiness
Grade DMixed growth readiness. Prioritize the top opportunities before scaling traffic for more qualified leads.
Dimension scores
How the website scored across 7 growth pillars
- Positioning clarity42
- Conversion structure48
- SEO fundamentals71
- AI visibility readiness55
- Content authority60
- Trust and proof50
- UX and performance evidence64
Inputs
What was submitted for grading
- Website URL · northwind-services.example.com
- Business type · B2B services
- Main growth goal · qualified leads
- Target market · mid-market operations leaders
Top opportunities
Prioritized next actions
- 01
Target market is not obvious above the fold
Observed: submitted market not reflected in title, H1, or meta. Why it matters: buyers may not self-identify as a fit.
→ Name the ICP in the first screen. Owner: copy. Validate with a five-second test.
- 02
Primary call-to-action is weak or missing
Observed: no clear action-verb CTA in hero HTML. Why it matters: understanding without action still loses leads.
→ Place one primary CTA above the fold and after proof. Owner: design. Track hero CTA clicks.
- 03
Limited social proof near the conversion path
Observed: little proof language in extractable headings. Why it matters: higher-friction offers need credibility.
→ Add 1–3 proof elements next to the primary CTA. Owner: product. Re-run the grader after publish.
Limitations
- Single public URL HTML only — not a full-site crawl.
- No rankings, backlinks, CRM, or analytics access.
- AI readiness ≠ observed ChatGPT/Gemini mentions.
- Performance uses HTML proxies, not field Core Web Vitals.
Illustrative sample · numbers for format only
Grade your website