HOW THE LONDON AUDIT RUNS
How we run a proof-led London and UK audit
The London sample is proof-led. We test whether ChatGPT, Gemini, and Perplexity can verify category, UK fit, credentials, security, and outcomes—or whether they stop at a city label. The free Opportunity Brief is a limited slice of that method: five buyer questions, three platforms, two competitors.
Separate London proof from UK-wide fit
Record whether buyers are evaluating a London-based team, a UK-available service, or both. Note regulated language, practitioner evidence, and where those facts currently live.
London: A London mention is not UK market fit. Credentials trapped in PDFs or LinkedIn profiles are treated as hard to retrieve.
Write five proof-led buyer questions
Discovery, suitability, alternative, comparison, and purchase-intent prompts. Final wording is adapted at intake so regulated use cases, risk requirements, and outcome claims stay explicit.
London: London SaaS prompts and UK-regulated fintech prompts are logged as separate rows when coverage differs.
Sample ChatGPT, Gemini, and Perplexity
Run the same jobs across the three brief platforms. Record date, English, GMT window, account state, and whether the answer cites a commercial page, a regulator-adjacent source, or only a directory.
London: The UK source field is dense. Third-party publications and competitor trust pages often appear before owned PDFs.
Score observed visibility—not a SERP rank
For each answer we record mention, description accuracy, recommendation context, and citation. “London software company” without UK regulatory or credential proof is an accuracy miss.
London: This is a time-bound sample, not a permanent ChatGPT ranking. Answers can change by platform, prompt, and date.
Compare two competitors on credentials and risk evidence
See who is recommended instead, which security, practitioner, or outcome pages support them, and whether they win the London frame, the UK frame, or both.
London: Firms with concise public security and credential blocks usually take recommendation language from brands whose proof lives off-page.
Map retrieval gaps and deliver the brief
Three evidence-backed issues, one immediate next step, screenshots, and a short video. Target: two business days after acceptance, coordinated in GMT.
London: The brief is not legal or regulatory advice, a complete 30-question study, or a guarantee of citations.